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  • Category B2B
  • Client ThoughtWorks
  • Services Digital Strategy Consulting Performance Marketing Campaign Ideation Community Building
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Company Overview

A global technology company with 42 offices in 15 countries. It provides software design and delivery, and pioneering tools and consulting services. The company is closely associated with the movement for agile software development and has contributed to a range of open source products.

  • + Digital Strategy Consulting
  • + Performance Marketing
  • + Campaign Ideation
  • + Community Building
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Case Study


ThoughtWorks sought the capabilities of Webenza in the year of 2016 to unify their digital marketing channels & objectives in line with their business goals. The responsibilities included consulting on digital strategy across all their key marketing channels & collaborating with the global digital marketing teams to ideate, execute and measure business outcomes on a periodic basis


Over the course of 2.5 years, Webenza has helped ThoughtWorks in several key areas Unifying visual & copy hierarchy across social media channels such as LinkedIn, Twitter, Facebook, Instagram, YouTube & Medium Detailed Month-on-month audit of organic & paid social & digital campaigns Actionable playbooks for influencer marketing & engagement, ABM strategy, content marketing, paid advertising & search engine optimization Idea generation, execution & measurement framework for several key initiatives such as Thought Leadership & Promotion (Tech Radar & Perspectives), Employer branding initiatives (HomeInTech, LifeAtTW), ABM strategy for key accounts, Podcasts Month-on-month listening audit to measure SOV on key industry terminologies such as Digital Transformation with respect to their competitors


Over 500 C-suite leads for the thought leadership initiative ‘Perspectives’ through LinkedIn, Twitter & Google from UK, USA, Australia, Singapore & India Over 50K subscribers for the thought leadership initiative ‘Tech Radar’ with the visitors clocking over a Million for every edition across the world

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