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  • Category B2C
  • Client Sterling
  • Services Vacation OwnershipPersonalized ExperiencesTravel Assistance
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Company Overview

Sterling Holidays is a renowned holiday and vacation ownership company in India. The company focuses on providing exceptional customer service and personalized vacation options across diverse destinations in India.

  • + Vacation Ownership
  • + Personalized Experiences
  • + Travel Assistance
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Case Study

Launch Phase:

The brand was re-launched on 6th December 2018 by Mr. Ramesh Ramanathan, MD Sterling Holidays at a press conference, in New Delhi followed by similar events at Mumbai, Chennai & Bangalore Simultaneously, the brand name and logo was changed across channels on social Bloggers Meet was also conducted at multiple locations (Delhi, Mumbai & Bangalore) to get them on board with the new brand and spread the word about brand transformation.

Post-Launch Phase:

Post Launch phase aims to focus on establishing the fact that Sterling has added to its offerings with unique Sterling Discoveries A lot of emphasis was given on the three brand colors to build the recall.

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