- Category B2C
- Client Sterling
- Services Vacation OwnershipPersonalized ExperiencesTravel Assistance
Sterling Holidays is a renowned holiday and vacation ownership company in India. The company focuses on providing exceptional customer service and personalized vacation options across diverse destinations in India.
- + Vacation Ownership
- + Personalized Experiences
- + Travel Assistance
The brand was re-launched on 6th December 2018 by Mr. Ramesh Ramanathan, MD Sterling Holidays at a press conference, in New Delhi followed by similar events at Mumbai, Chennai & Bangalore Simultaneously, the brand name and logo was changed across channels on social Bloggers Meet was also conducted at multiple locations (Delhi, Mumbai & Bangalore) to get them on board with the new brand and spread the word about brand transformation.
Post Launch phase aims to focus on establishing the fact that Sterling has added to its offerings with unique Sterling Discoveries A lot of emphasis was given on the three brand colors to build the recall.