- Category B2C
- Client Prestige Group
- Services Website UX Design & UI DevelopmentMarketingBrand Strategy
The Prestige Group has firmly established itself as one of the leading and most successful developers of real estate in India by imprinting its indelible mark across all asset classes. Having completed 210 projects covering over 80 million sq ft, currently the company has 53 ongoing projects spanning 54 million sq ft and 35 upcoming projects aggregating to 48 million sq ft of world-class real estate space across asset classes. In October 2010, the Prestige Group also successfully entered the Capital Market with an Initial Public Offering of USD 17.3 million
- + Website UX Design & UI Development
- + Marketing
- + Brand Strategy
The main objective was to build a targeted community of home buyers across different online mediums and to generate 2,000+ leads in a span of 3 months. They also wanted us to deliver their key messaging ‘we build anything you dream of in the budget you have’ to their social community. The campaign primarily focused on promoting 3 properties. With varied budget ranges targeted at different segments of home buyers - Prestige Song of the South (Starting at USD 44,900) Prestige Lakeside Habitat (Starting at USD 97,024) Prestige Silver Oak (Starting at USD 246,180)
We decided the best way to start was by building buyer personas of existing and prospective customers. We then ventured into different content categories to educate home buyers: starting with posts and ads which highlighted the USPs of the three properties. This was followed by targeted ads at all those who showed interest in the properties and engaging them through social conversations. A micro targeting approach was applied with continuous Facebook and Twitter optimization to maintain a healthy quality of leads. Affiliate emailer campaigns o reinforce the message were also implemented along with using WhatsApp to share videos of the properties which people expressed interest in.
The campaign, which had started out with an objective of generating 2,000+ leads in 90 days managed to generate 2700+ leads through Facebook and Twitter alone in under 60 days. The campaign has also managed to have a cumulative reach of over 10 million people on Facebook. The campaign has also received 20 million impressions on Facebook.