Mindtree, a global technology services company, approached us to redesign their homepage in order to tackle their high bounce rate issue. With two target user groups in mind, clients and prospects, they wanted a design that would effectively promote major campaigns and reduce bounce rate. Our approach involved placing all options upfront with a simple and direct primary navigation, bold typography, and crisp content. The result was an improved design that effectively engaged their target audience and reduced bounce rate.
Revamping Mindtree's Homepage for Enhanced User Experience
The approach adopted for revamping Mindtree's homepage design was minimalist and clutter-free, with a simple idea of portraying the company as a thought leader. The design increased brand recall value for specific areas of expertise like Data Analytics, Al, Cloud, etc. The usage of human-centric imagery suggested a more people-driven approach and collaborative culture. Spaces were included to promote major campaigns in the first fold, which solved the problem faced by the old design. The new design helped to solve the problem of ease of navigation, encouraging the user to explore and dig deeper into the website to know more solutions in less no. of clicks.